You are standing directly in the middle of it. Your weapon is your wallet and the coffee suppliers weapons are price and shipping costs. Each of the coffee suppliers are selling pretty much the same products. Whether it be Coffee Beans, Ground Coffee or K Cups. Coffee is a commodity, times are pretty tough and every supplier wants your business.
McDonald's understands this and sells coffee (Green Mountain/Paul Newman) for one dollar per cup no matter what the size. McDonald's is cleaning the clock of Dunkin' Donuts. Dunkin' Donuts is just now reacting to this because they have taken a major hit to their bottom line.
I performed a comparison of pricing and delivery costs for 3 of the biggest suppliers around of Coffee KCups. You may be
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