This Week In Social Media - Simon Mainwaring on This Week in Social Media--Live Pilot

0:00-1:00 We're here today on the This Week in Social Media pilot episode! 1:00-1:45 My guest today is Simon Mainwaring of We First (wefirstbranding.com). 1:45-3:00 Tell us about your recent work with charitable organizations and how that shifted your thoughts on branding, Simon. 3:00-4:00 So far big businesses haven't done spectacularly well, have they? Are there any examples of companies really doing a great job in social media? 4:45-9:00 Are there any examples of companies who were lagging behind and are now struggling to catch up? 9:00-10:30 So if you attempt to control the conversation too much, you're inevitably going to get backlash, right? 10:30-12:30 When you say the company needs to become human, you mea

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