Sunday, March 11, 2012

One Day to Google Adwords Profits.

When we are going to sell something through PPC advertising, the first thing we need to do is to determine the niche we think is the most suitable for our product. Let's say that we are going to promote an affiliate website that sells Hi-Fi Stereo systems. I think we should have a closer look on the words Hi-Fi and Stereo. But we should also try to think of phrases instead of single words. Could the phrase "quality stereo systems" be one that we could use for our campaign? How many searches is there per month on this phrase? How many advertisers are bidding for this word/phrase? How much are the actual advertisers willing to pay? This brings us over to the next and most important step in the process of creating a successful PPC campaign: -

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