Tuesday, March 13, 2012

Is it Time to Use Google Adwords?

Article by Chris Tompkins
On Google, surprisingly one of the most used items by businesses is not the search function, Google Wave, Google Trends, etc…but Google Adwords! For those who have been interested in throwing your hat in the Google Advertising ring - this article is a great primer for you.To begin, search engine advertising is not banner advertising. What makes a banner ad a banner ad are their appearance which are similar to a traditional print advertisement. They are square or rectangle shaped and placed on websites/webpages.Search engine advertising on the other hand are text ads featured on search pages. Believe it or not, you encounter this everyday, when you search for something online. To explain this phenomenon, let

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