Wednesday, December 21, 2011

How E-Mail Marketing Helps Auto Dealerships

Article by Search Optics
The Internet is the fastest growing marketing medium in the automotive industry as many of the car buyers spend more time online than traditional media like TV, newspapers or radio. Many auto dealers today say that Internet has provided them with the highest return on investment (ROI) in the recent years. According to a survey from Autobytel, one hundred percent of respondents in their survey reported their Internet strategies helped them through many challenging times and a majority (79.5%) of them reported that Internet has been their highest ROI. Almost all (96%) of dealers predict that the Internet will play a larger role in their marketing in the next five years.So, it makes a huge sense to invest in onli

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