Article by James Copper
The ubiquitous e-mail is, today, a very powerful marketing tool used extensively as a form of online direct marketing; examples being e-mail product promotion campaigns, e-newsletters, online surveys etc. Reasons for the burgeoning popularity of e-mail marketing are, among others, its wide market reach, easy operation, cost-effectiveness and speed. Briefly, e-mail marketing may be broadly classified as sending e-mails (a) to current or previous customers to enhance relationships and encourage customer relationship; (b) to targeted individuals who may be potential customers; (c) to existing customers to persuade them to purchase something immediately; (d) sending out periodic e-newsletters; and (e) adding ads to
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