Social media marketing tips and strategies when developing your content online at SES London 2011

Byron Gordon, SEO-PR, interviews Brad Kleinman, Director of Education, Online Marketing Connect, on the need for businesses to create a content and social media marketing strategy. Brad says without content, it's not possible for a business to have a social media strategy. Places to start include by using Twitter search, RSS feeds, Google alerts, tracking your customer's blogs, developing how-to articles. Brad goes on to discuss the significance of Facebook and why businesses whose customers use application must have a presence on it as well. Businesses can develop their own pages targeted towards their specific audience. Brad concludes by talking about the significance of KPIs, or key performance indicators, whic

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